Advertising Economic Forum Is Coming to Paris
This November, the Advertising Economic Forum will convene at Criteo’s Paris headquarters for two days of senior-level programming. This is an invitation-only event, and participation is limited to a carefully selected group of leaders across finance, advertising, and technology.
On November 13, we’ll hold our flagship Finance Continuum experience, AdEF’s crowd-favorite “Davos” format. This closed-door forum brings together venture, private equity, corporate development, and equity research leaders to examine capital flows, value creation, and the strategies defining the next phase of advertising.
November 13, 2025
Criteo HQ, Paris (32 Rue Blanche, 75009)
Cocktail receptions and VIP dinners included
What Is the Advertising Economic Forum?
The Advertising Economic Forum (AdEF) is a series of event experiences at the intersection of advertising, technology, and finance. AdEF is highly curated and designed to examine how media money flows through the global ad ecosystem and how value is created (or destroyed) along the way.
Founded and hosted by Tom Triscari and Rob Beeler, the Forum brings together CEOs, investors, founders, and economists to discuss the economic mechanisms behind the advertising industry. It’s often described as the “Davos of AdTech” because it convenes the sector’s key thinkers and dealmakers in intimate, insight-driven settings.
Your AdEF Agenda
The agenda is designed to foster thought-provoking conversations, meaningful connections, and critical deal-making. In addition to curated networking sessions, here is a preview of what we’re planning for this fall.
View The Agenda
8:45 – 9:45 AM | Registration & Breakfast Reception. Kick off the morning with fresh coffee, breakfast, and networking.
9:45 – 9:55 AM | Opening & Welcoming Remarks. The co-founder of Advertising Economic Forum, Tom Triscari, and a Special Guest. They’ll cover housekeeping and set the stage for the second day of content, conversations, connections, and collaboration.
Investor Continuum – From Venture to Wall Street
9:55 – 10:15 AM | Kick-Off. Criteo’s Chief Financial Officer, Sarah Glickman, will join Tom Triscari to cover the playbook for the day as a forward-looking conversation on the forces shaping advertising and commerce.
*10:15 – 10:45 AM | VC Panel. Jean Bourcereau from Ventech, along with Damien Fietta from Eurazeo, tell us where venture bets are being placed and where they aren’t, followed by audience Q&A time.
Moderated by Tom Triscari
*10:45 – 11:15 AM | Private Equity Perspective. How is private equity driving transformation across advertising and media? Gonzalo Santos, Managing Director, Advent, will give us his point of view, followed by an audience Q&A time.
Moderated by Tom Triscari
Morning Break | 11:15 – 11:40 AM. Coffee, connections, and time to reflect.
*11:40 AM – 12:10 PM | Corporate Development & M&A Panel. Strategic deal-making and M&A trends are reshaping the industry. As Chief Strategy Officer at Criteo, Connor McGogney sees a ton of deal flow. And so does Dominique Cahu, Co-Head EMEA Telecom & Media at Morgan Stanley. Get ready for a quick master class in M&A followed by audience Q&A time.
Moderated by Tom Triscari
**12:10 – 12:40 PM | Equity Analyst Panel. Next, we turn to the view from the analyst desk on value creation, momentum, and signals from the Street. Fiona Orford-Williams from Edison Group and Silvia Cuneo from Deutsche Bank will tell us how they see things shaking out across the giant advertising space, followed by audience Q&A time.
Moderated by Tom Triscari
12:40 – 1:10 PM | The Media Money Flow Game. Ahead of the Forum, attendees will take part in a behavioral-economics style game designed to surface “revealed media preferences.” The results will be unveiled live through a few charts and insights through the eyes of Teresa Fusaro from Reckitt and Cadi Jones from Index Exchange, followed by Q&A time.
Lunch + Coffee + Chocolates from Alain Ducasse | 1:10 – 2:25 PM
Refuel with lunch, sweets, and side-table debates.
Agentic Creative Destruction Everywhere
Creative destruction, a term coined by economist Joseph Schumpeter, describes the process of innovation where new technologies, products, and processes displace old ones, leading to economic growth despite the destruction of existing industries and jobs.
*2:25 – 2:50 PM | Let’s Talk Commerce Media. How is commerce media rewriting the rules of retail and advertising? It’s not even close to where it is heading. Sherry Smith, SVP Retail Media at Criteo, and Leora Kelman, Managing Director & Partner at Boston Consulting Group, share their view with Todd Parsons.
2:50 – 3:15 PM | Let’s Talk Agentic Commerce. Octavie Gosselin is the CEO/co-founder of Mirakl, an agentic AI shopping assistant. He and Todd Parsons will take a futurist look at what is coming faster than people think.
*3:15 – 3:40 PM | Let’s Talk Agentic Agency. Leo Burnett said, “Curiosity about life, in all of its aspects, I think, is still the secret of great creative people.” Is curiosity also the secret of agentic creative? We’ll find out from [TBD creative AI company] and [TBD agency guests].
Afternoon Break | 3:40 – 4:00 PM
Time to recharge before the final keynotes.
Keynote Wrap-Up
4:00 – 4:25 PM | Chief Media Officer Keynote Interview. Laura Danzer-Loewe, Global Head of Media at LVMH, has been soaking it all in. She’ll join Tom for a chat about what she is doing today vs. how things will be done tomorrow.
4:25 – 4:45 PM | Closing Wrap-Up. Ian Whitaker has a massive newsletter following. He’s covered every angle of the advertising space as an analyst and commentator. He’s been notetaking all day and tells us what he sees through his unique prism.
Rooftop Cocktail Networking Mixer | 4:45 – 6:00 PM
Unwind and connect with speakers and peers against a 360 view of the Paris skyline.
The Principles That Drive AdEF
AdEF is candid, collaborative, and built for people who want to move the industry forward, not just talk about it. These four principles guide how we show up, how we talk to each other, and what we build next through our work together. This is how real progress begins.
Clarity
Clarity means being honest about where we are, what’s broken, and why it’s broken. It’s about understanding how the economic and technical systems really work, not how people say they should work.
Collaboration
The ad tech ecosystem is notoriously fragmented. Collaboration means getting everyone (publishers, SSPs, DSPs, vendors) in the same room to work on shared problems. It’s about doing the work together.
Communication
AdEF is built on the belief that saying the quiet part out loud is necessary. Real progress requires hard, honest conversations between all players in this space. We ask questions, share what’s working, and push for change.
Commitment
AdEF is a call-to-action. If you’re here, it means you’re ready to move from conversations and ideas to execution, to take what you learn and put it to work. We’re not here to admire the problem. We’re here to make progress.
Criteo Paris HQ
32 rue Blanche
75009 Paris
The Advertising Economic Forum is Produced by
